Arts Marketing Insights - The Dynamics of Building and Retaining Performing Arts Audiences / Libristo.pl
Arts Marketing Insights - The Dynamics of Building  and Retaining Performing Arts Audiences

Kod: 04921026

Arts Marketing Insights - The Dynamics of Building and Retaining Performing Arts Audiences

Autor Joanne Scheff Bernstein

Audience behavior began to shift dramatically in the mid 1990s. Since then, people have become more spontaneous in purchasing tickets and increasingly prefer selecting specific programs to attend rather than buying a subscription ... więcej

159.19


Dostępna u dostawcy
Wysyłamy za 14 - 18 dni
Dodaj do schowka

Zobacz książki o podobnej tematyce

Bon podarunkowy: Radość gwarantowana

Wzór bonu podarunkowegoDowiedz się więcej

Więcej informacji o Arts Marketing Insights - The Dynamics of Building and Retaining Performing Arts Audiences

Za ten zakup dostaniesz 93 punkty

Opis

Audience behavior began to shift dramatically in the mid 1990s. Since then, people have become more spontaneous in purchasing tickets and increasingly prefer selecting specific programs to attend rather than buying a subscription series. Arts attenders also expect more responsive customer service than ever before. Because of these and other factors, many audience development strategies that sustained nonprofit arts organizations in the past are no longer dependable and performing arts marketers face many new challenges in their efforts to build and retain their audiences. Arts organizations must learn how to be relevant to the changing lifestyles, needs, interests, and preferences of their current and potential audiences. Arts Marketing Insights offers managers, board members, professors, and students of arts management the ideas and information they need to market effectively and efficiently to customers today and into the future. In this book, Joanne Scheff Bernstein helps readers to understand performing arts audiences, conduct research, and provide excellent customer service. She demonstrates that arts organizations can benefit by expanding the meaning of "valuable customer" to include single-ticket buyers. She offers guidance on long-range marketing planning and helps readers understand how to leverage the Internet and e-mail as powerful marketing channels. Bernstein presents vivid case studies and examples that illustrate her strategic principles in action from organizations large and small in the United States, Great Britain, Australia, and other countries.

Szczegóły książki

Kategoria Książki po angielsku Economics, finance, business & management Business & management Sales & marketing

159.19

Ulubione w innej kategorii


250 000
zadowolonych klientów

Od roku 2008 obsłużyliśmy wielu miłośników książek, ale dla nas każdy był tym wyjątkowym.


Paczkomat 12,99 ZŁ 31975 punktów

Copyright! ©2008-24 libristo.pl Wszelkie prawa zastrzeżonePrywatnieCookies


Konto: Logowanie
Wszystkie książki świata w jednym miejscu. I co więcej w super cenach.

Koszyk ( pusty )

Kup za 299 zł i
zyskaj darmową dostawę.

Twoja lokalizacja: