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Opis

The Business of Media provides the critical analysis of the rapidly changing media industry that students need in order to get behind the headlines and understand our increasingly media-saturated society. This Second Edition includes updated data and examples, while incorporating some of the most recent media developments into the analysis. The book: - uses two conceptual models to understand the media: the market model and public sphere model; - focuses on developments in the last decade, such as the rise of media conglomerates, and discusses new strategies; - offers clear, concise, jargon-free writing accessible to students without an economics background. This book will provide an invaluable guide to the changing media landscape.

Szczegóły książki

Kategoria Książki po angielsku Society & social sciences Society & culture: general Media studies

• Pełny tytuł: Business of Media
• Podtytuł: Corporate Media and the Public Interest
• Autor: David R. Croteau, William D. Hoynes
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 336
• EAN: 9781412913157
• ISBN: 1412913152
• ID: 04784906
• Wydawca: SAGE Publications Inc
• Waga: 470 g
• Wymiary: 229 × 153 × 17 mm
• Data wydania: 29. September 2005

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