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Opis

Founded in 1948 and awarded a Royal Charter in 2005, the CIPR is the professional body for public relations practitioners in the UK. With over 10,000 members involved in all aspects of PR, it is the largest body of its type in Europe. The CIPR advances the public relations profession in the UK by making its members accountable through a code of conduct, developing policies, representing its members and raising standards through education and training.Edited by the President and the Deputy CEO of CIPR, this anthology gathers essays on modern day PR practice from the current community of practitioners and highlights the standards to be achieved. Its aim is to encourage a new wave of professionals to undertake the Institute's accreditation of Chartered PR Practitioner, a "gold-standard" for those working at senior level, while also making a valuable contribution to PR Thinking worldwide.

Szczegóły książki

Kategoria Książki po angielsku Economics, finance, business & management Business & management Sales & marketing

• Pełny tytuł: Chartered Public Relations
• Podtytuł: Lessons from Expert Practitioners
• Autor: Stephen Waddington, Phil Morgan
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 336
• EAN: 9780749473723
• ISBN: 074947372X
• ID: 09034840
• Wydawca: Kogan Page Ltd
• Waga: 509 g
• Wymiary: 156 × 235 × 16 mm
• Data wydania: 03. February 2015

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