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Opis

Now available in paperback, with an all new Reader's guide, "The New York Times and "Business Week bestseller "Co-opetition revolutionized the game of business. With over 40,000 copies sold and now in its 9th printing, "Co-opetition is a business strategy that goes beyond the old rules of competition and cooperation to combine the advantages of both. "Co-opetition is a pioneering, high profit means of leveraging business relationships. Intel, Nintendo, American Express, NutraSweet, American Airlines, and dozens of other companies have been using the strategies of co-opetition to change the game of business to their benefit. Formulating strategies based on game theory, authors Brandenburger and Nalebuff created a book that's insightful and instructive for managers eager to move their companies into a new mind set.

Szczegóły książki

• Pełny tytuł: Co-Opetition
• Podtytuł: 1. A Revolutionary Mindset That Redefines Competition and Cooperation; 2. the Game Theory Strategy That's Changing the Game of Business
• Autor: Adam M. Brandenburger, Barry J. Nalebuff
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 290
• EAN: 9780385479509
• ISBN: 0385479506
• ID: 10988524
• Wydawca: Crown Pub
• Waga: 362 g
• Wymiary: 241 × 159 × 19 mm
• Data wydania: 01. January 1998

Ulubione w innej kategorii

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