Zobacz książki o podobnej tematyce

Powiadomienie o dostępności

Więcej informacji o Consumer behavior on International Market

• Dane szczegółowe
• Opis
• Ulubione w innej kategorii

Opis

Overall, author's intention is to combine the latest theoretical concepts with up-to-date examples of consumer behavior from different markets and cultures. To create the book useful for students studding at International Business, Psychological Economy, as well Marketing and Management courses were added tasks for individual and group solved in activity table. The book does not cover all the important problems and issues of consumption and consumer behavior on the international market. It allows, however, prepare them as full identification, presenting the importance and role that consumers on contemporary global market play.

Szczegóły książki

• Pełny tytuł: Consumer behavior on International Market
• Autor: Slawomir Smyczek
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 288
• EAN: 9788374881715
• ISBN: 8374881712
• ID: 12917125
• Wydawca: Placet
• Waga: 480 g
• Wymiary: 240 × 165 mm
• Data wydania: January 2012

---

---

---