Kod: 04807508
In "CRM", Jeffrey Peel defines customer relationship management in a radical new way by putting communications at the center. In the past, CRM was mostly about the technology, not about the customer. In this book, Peel talks about ... więcej
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In "CRM", Jeffrey Peel defines customer relationship management in a radical new way by putting communications at the center. In the past, CRM was mostly about the technology, not about the customer. In this book, Peel talks about a new ethos that is beginning to fundamentally change the way organizations do business. At a technology level, CRM is increasingly about conjoined best-of-breed applications delivered via portal technologies. At a business level, it is beginning to invade traditional territories occupied by brand management or customer support. Peel shows companies how to make the shift to the new paradigm. It defines the nature of new CRM niche solutions and provides entirely new types of functionality that mesh seamlessly. It describes solutions focused solely on the needs of the customer.
Kategoria Książki po angielsku Economics, finance, business & management Business & management Sales & marketing
Od roku 2008 obsłużyliśmy wielu miłośników książek, ale dla nas każdy był tym wyjątkowym.
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