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Opis

"Demystifying Strategy" provides you with not only the basic strategic tools and techniques but also a thorough understanding of the entire process of strategic thinking and management. Using tips, guidelines and exercises it helps you to assess your own strategic mind and covers key topics such as: the different perspectives on strategy, economic analysis, dynamic competitive positioning, designing and evaluating options, implementation, managing the strategy process and how to nurture your strategic mind. Aimed at executives, entrepreneurs and also students of management, it enables you to assess the teaching of strategy 'gurus', construct your own strategy audit and challenge thinking styles by assessing the cognitive processes involved in developing successful strategies.

Szczegóły książki

Kategoria Książki po angielsku Economics, finance, business & management Business & management Business strategy

• Pełny tytuł: Demystifying Strategy
• Autor: Tony Grundy
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 336
• EAN: 9780749465681
• ISBN: 0749465689
• ID: 01206759
• Wydawca: Kogan Page Ltd
• Waga: 544 g
• Wymiary: 234 × 156 × 18 mm
• Data wydania: 03. October 2012

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