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Więcej informacji o Does Success Breed Success?: Effects of News and Advertising on Corporate Reputation

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Opis

Studies of the effects of media coverage on corporate reputation are scarce. This book is devoted to the topic, which also includes a discussion of the effects of advertising on reputation. It shows why negative news can lead in some circumstances to a better reputation and why a company should not always try to profile itself on each issue. Media coverage about eight different companies and two sectors are analyzed along with the reputation of these organizations and sectors.

Szczegóły książki

• Pełny tytuł: Does Success Breed Success?: Effects of News and Advertising on Corporate Reputation
• Autor: May-May Meijer
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 320
• EAN: 9789052601458
• ISBN: 9052601453
• ID: 13359541
• Wydawca: AKSANT ACADEMIC PUBL
• Waga: 558 g
• Wymiary: 242 × 161 × 21 mm
• Data wydania: March 2005

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