Zobacz książki o podobnej tematyce

Powiadomienie o dostępności

Więcej informacji o Ecommerce Inbound Marketing

• Dane szczegółowe
• Opis
• Ulubione w innej kategorii

Opis

eCommerce companies face a growing challenge in the face of the growing success of price-aggregation sites like Google Shopping and massive inventory firms like Amazon.com. How can eCommerce companies attract traffic to their own websites and convert profitable, long term customers to build a valuable business enterprise? "How To Sell Better Than Amazon" explores the eCommerce applications of "Inbound Marketing", a methodology of marketing that focuses on using content and engagement to create marketing that people love - and therefore want to receive. This book focuses on how to avoid a price war by focusing on the research phases of the consumer buying cycle, and how to model an eCommerce business to focus on increasing the life time value of customers through persona targeted marketing campaigns.

Szczegóły książki

Kategoria Książki po angielsku Economics, finance, business & management Business & management E-commerce: business aspects

• Pełny tytuł: Ecommerce Inbound Marketing
• Podtytuł: How to Sell Better Than Amazon
• Autor: Mike Ewing
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 248
• EAN: 9780741481481
• ISBN: 9780741481481
• ID: 07394993
• Wydawca: Infinity Publishing (PA)
• Waga: 336 g
• Wymiary: 229 × 152 × 13 mm
• Data wydania: 01. December 2012

Ulubione w innej kategorii

---

---

---