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Opis

This title presents a fast track route to mastering globalization and successfully managing global expansion. It covers the key areas of global operations and globalization, from understanding cultural differences and global consumers to being global but acting local and understanding the social implications of globalization. It features examples and lessons from some of the world's most successful businesses, including Amazon.com, Boeing, P&O and Sony and ideas from the smartest thinkers, including Anthony Giddens, Noreena Herz, Naomi Klein, David Korten, Richard Lewis, Michael Porter, Fons Trompenaars and George Yip. It includes a glossary of key concepts and a comprehensive resources guide.

Szczegóły książki

Kategoria Książki po angielsku Economics, finance, business & management Business & management Ownership & organization of enterprises

• Pełny tytuł: Going Global
• Autor: Roger Cartwright
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 118
• EAN: 9781841123165
• ISBN: 1841123161
• ID: 05094633
• Wydawca: John Wiley and Sons Ltd
• Waga: 122 g
• Wymiary: 175 × 128 × 7 mm
• Data wydania: 10. January 2002

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