Zobacz książki o podobnej tematyce

Powiadomienie o dostępności

Więcej informacji o Gorilla Marketing

• Dane szczegółowe
• Opis
• Ulubione w innej kategorii

Opis

Gorilla Marketing is the insider story of how a maverick, orange start-up airline founded by Stelios Haji-Ioannou took on the might of Europe's aviation giants in a marketing war of attrition and emerged victorious. Written by Tony Anderson, easyJet's third employee and first Marketing Director, the book is laced throughout with humorous anecdotes and first-hand accounts of the airline's outrageous PR stunts.From planning and launch, to battles with bureaucrats and a herculean struggle with the British Airways "800-pound Gorilla," this is the definitive story of how easyJet began its relentless rise to becoming one of the world's largest airlines.

Szczegóły książki

• Pełny tytuł: Gorilla Marketing
• Autor: Tony Anderson
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 150
• EAN: 9781907652721
• ISBN: 1907652728
• ID: 12482352
• Wydawca: GROSVENOR HOUSE PUB LTD
• Waga: 168 g
• Wymiary: 127 × 203 × 9 mm
• Data wydania: September 2010

Ulubione w innej kategorii

---

---

---