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Opis

This book offers a fast track route to understanding and exploiting intellectual capital. It covers the key areas of intellectual capital, from value-adding intellectual capital programmes and value capture to finding the 'hook' and setting up measures. It contains examples and lessons from some of the world's most successful businesses, including Dow Chemical, Rockwell International, Clarica, and Buckman Labs, and ideas from the smartest thinkers, including Karl Erik Sveiby, Baruch Lev, Hubert Saint-Onge, Patrick Sullivan, Goran Roos and Leif Edvinsson. It also includes a glossary of key concepts and a comprehensive resources guide.

Szczegóły książki

Kategoria Książki po angielsku Economics, finance, business & management Business & management Management & management techniques

• Pełny tytuł: Intellectual Capital
• Autor: Jay L. Chatzkel
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 124
• EAN: 9781841122564
• ISBN: 1841122564
• ID: 05094624
• Wydawca: John Wiley and Sons Ltd
• Waga: 130 g
• Wymiary: 126 × 175 × 11 mm
• Data wydania: 10. January 2002

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