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Więcej informacji o Marketing: an Introduction, Plus MyMarketingLab with Pearson

• Dane szczegółowe
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Opis

This package includes a physical copy of Marketing: An Introduction, 11/e by Gary Armstrong and Philip Kotler, as well as access to the eText. For undergraduate Principles of Marketing courses. This best-selling, brief text introduces marketing through the lens of creating value for customers. With engaging real-world examples and information, Marketing: An Introduction shows students how customer value-creating it and capturing it-drives every effective marketing strategy. The eleventh edition reflects the latest trends in marketing, including new coverage on the shifting consumer/marketing relationship, marketing in an uncertain economy, and the latest technologies.

Szczegóły książki

Kategoria Książki po angielsku Economics, finance, business & management Business & management Sales & marketing

• Pełny tytuł: Marketing: an Introduction, Plus MyMarketingLab with Pearson
• Autor: Gary Armstrong
• Język: Angielski
• Oprawa: Twarda
• EAN: 9780273767282
• ISBN: 0273767283
• ID: 01264884
• Wydawca: Pearson Education
• Waga: 1160 g
• Wymiary: 280 × 218 × 27 mm
• Data wydania: 21. June 2012

Ulubione w innej kategorii

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