Kod: 04251750
Never Mind the Sizzle...Where's the Sausage?
Autor David Taylor
Are you looking for a branding book that's a bit different? You've found it. Never Mind the Sizzle...is an irreverent story packed full of practical tips, tricks and tools that reveal how to cut through the bull and buzzwords of b ... więcej
- Język:
Angielski - Oprawa: Miękka
- Liczba stron: 162
Wydawca: John Wiley and Sons Ltd, 2007
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Opis
Are you looking for a branding book that's a bit different? You've found it. Never Mind the Sizzle...is an irreverent story packed full of practical tips, tricks and tools that reveal how to cut through the bull and buzzwords of branding, get deep insight into your customers, create a big brand idea, get your boss on board, win the consumer's heart and mind and stand out from the crowd. Join the blog at wheresthesausage.com !
Szczegóły książki
Kategoria Książki po angielsku Economics, finance, business & management Business & management Management & management techniques
75.45 zł
- Pełny tytuł: Never Mind the Sizzle...Where's the Sausage?
- Podtytuł: Branding based on substance not spin
- Autor: David Taylor
- Język: Angielski
- Oprawa: Miękka
- Liczba stron: 162
- EAN: 9781841127699
- ISBN: 1841127698
- ID: 04251750
- Wydawca: John Wiley and Sons Ltd
- Waga: 226 g
- Wymiary: 213 × 130 × 14 mm
- Data wydania: 07. September 2007
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