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Opis

One of the best books on selling ever published, The New Strategic Selling has changed sales and marketing for ever. Rejecting manipulative tactics and emphasizing "process", Strategic Selling[registered] presented the idea of selling as a joint venture and introduced the influential concept of 'Win-Win'. The response to Win-Win was immediate, and it helped to turn Miller Heiman, the small company that created Strategic Selling[registered], into a global leader in sales and development with the most prestigious client list in the industry. A genuine business classic, this revised edition of The New Strategic Selling confronts the rapidly evolving world of business-to-business sales with real-world examples, strategies for confronting the competition and a special section featuring the most commonly asked questions from the Miller Heiman workshop.

Szczegóły książki

Kategoria Książki po angielsku Economics, finance, business & management Business & management Sales & marketing

• Pełny tytuł: New Strategic Selling
• Autor: Robert Miller
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 288
• EAN: 9780749462949
• ISBN: 0749462949
• ID: 04366182
• Wydawca: Kogan Page Ltd
• Waga: 446 g
• Wymiary: 234 × 156 × 18 mm
• Data wydania: 03. June 2011

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