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Opis

Developed from powerful techniques consistently proven in the world of multi-million pound commercial bid writing, Persuasive Writing reveals the most efficient and effective ways to make your words work, time after time. Discover how to: Transform any document into something truly compelling and persuasive Understand what your reader really wants to hear and use this to get what you want Combine logic and emotion to convince even the most sceptical reader Whether you're writing for business or for pleasure, the longest document or the shortest email, with these and many more proven techniques, Persuasive Writing will ensure every word works for you.

Szczegóły książki

Kategoria Książki po angielsku Economics, finance, business & management Business & management Business communication & presentation

• Pełny tytuł: Persuasive Writing
• Autor: Peter Frederick
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 208
• EAN: 9780273746133
• ISBN: 0273746138
• ID: 04359416
• Wydawca: PEARSON Education Limited
• Waga: 260 g
• Wymiary: 136 × 213 × 10 mm
• Data wydania: 03. March 2011

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