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Opis

In PR: Fifty Years in the Field, Jack Donoghue brings together the results of a lifetime in public relations -- in the military, public, and private sectors. Each chapter focuses on a different public relations problem, so that the collection as a whole reflects the full spectrum of challenges that PR officers face. The book documents the strategies applied to and the lessons learned from public relations exercises involving such divergent events as the Hong Kong Courts Martial, the Manitoba flood of 1950, the Manitoba polio epidemic of 1953, and the National Energy Program. It also describes the PR problems presented by the Alberta nurses' strike of 1977 and the fiasco of Information Canada. Jack Donoghue's memoirs provide a different and instructive view on significant events in Canada's history. Jack Donoghue is considered a "dean of the profession" in Canada. His career in public relations has spanned more than fifty years and has included stints in the Canadian Army, with the government, and in the private sector. He has received national awards from the Canadian Public Relations Society and is the author of an earlier book, "The Edge of War." He lives in Calgary.

Szczegóły książki

Kategoria Książki po angielsku Economics, finance, business & management Business & management Sales & marketing

• Pełny tytuł: PR
• Autor: Jack Donoghue
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 192
• EAN: 9781550021646
• ISBN: 9781550021646
• ID: 06451092
• Wydawca: Dundurn Group Ltd
• Waga: 286 g
• Wymiary: 231 × 159 × 11 mm
• Data wydania: 08. January 1993

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