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Opis

"A Practical Guide to Entrepreneurship" combines well-researched understanding of entrepreneurship issues with practical guidance in the form of case studies, exercises, advice and tips. Developed as a textbook based on the bestseller "Starting a Successful Business" by the same author, it's ideal for teaching undergraduates, postgraduates and MBA students, offering a solid learning experience and a contemporary overview of the subject. It will also appeal to students who are looking for a supplementary text or indeed anyone who is thinking of starting their own business. It includes a section on generating and screening ideas, summaries of academic models and theories, information on new developments in the field and useful supplementary online material for students and teachers.

Szczegóły książki

Kategoria Książki po angielsku Economics, finance, business & management Business & management Entrepreneurship

• Pełny tytuł: Practical Guide to Entrepreneurship
• Autor: Michael Morris
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 304
• EAN: 9780749466886
• ISBN: 074946688X
• ID: 01206788
• Wydawca: Kogan Page Ltd
• Waga: 532 g
• Wymiary: 239 × 173 × 18 mm
• Data wydania: 03. November 2012

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