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Opis

LIFE IS A ZERO-SUM GAME Predatory Thinking is a masterclass in how to outwit the competition, in ordinary life as well as in business. It is the philosophy that has underpinned Dave Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies. Drawing on Eastern and Western philosophy, and colourful characters from Picasso and Socrates to Warren Beatty, this book represents a lifetime of wisdom learned at the creative cutting edge. 'A brilliant advertising copywriter and a great team leader. His ideas are equally applicable to writing a novel, making a film, launching a product, managing a football team, instituting life changes and any activity you can imagine. Genius' Sunday Times

Szczegóły książki

Kategoria Książki po angielsku Health & personal development Self-help & personal development

• Pełny tytuł: Predatory Thinking
• Autor: Dave Trott
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 272
• EAN: 9781447285342
• ISBN: 1447285344
• ID: 05078426
• Wydawca: Pan Macmillan
• Waga: 188 g
• Wymiary: 197 × 138 × 21 mm
• Data wydania: 06. November 2014

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