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Opis

What is retailing today? Who are the players and how do they operate? And what will happen tomorrow? These are just some of the questions addressed by Retailing Principles: Global, Multichannel and Managerial Viewpoints, 2nd Edition, which has been thoroughly updated to reflect current trends and conditions in the global retail market. An essential companion for any student seeking a career in the world of retail, the text focuses on the strategies that retailers both large and small are employing to thrive in this challenging economic climate, and in a marketplace where globalization, multi-channel retailing, and issues of sustainability are dominant factors.

Szczegóły książki

Kategoria Książki po angielsku Economics, finance, business & management Industry & industrial studies Distributive industries

• Pełny tytuł: Retailing Principles
• Autor: Lynda Rose Poloian
• Język: Angielski
• Oprawa: Twarda
• Liczba stron: 592
• EAN: 9781563677427
• ISBN: 1563677423
• ID: 01289355
• Wydawca: Bloomsbury Publishing
• Waga: 2368 g
• Wymiary: 282 × 216 × 50 mm
• Data wydania: 09. May 2013

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