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Opis

In this groundbreaking 1923 work, written after he retired as president and chairman of one of the world's biggest ad agencies, Hopkins shares the secrets of successful marketing that are just as relevant today as they were almost a century ago. Learn: . how advertising laws are established . the importance of just salesmanship . why businesses must offer service . mail order advertising: what it teaches . what makes headlines effective . understanding customer psychology . how to use art in advertising . how to use samples . the best way to test campaigns . the impact of negative advertising . and much more. American advertising pioneer Claude C. Hopkins (1866-1932) is still renowned today for developing such marketing innovations as coded coupons that could be used to track the success of varying offers. His methods are still prized for their efficacy today.

Szczegóły książki

Kategoria Książki po angielsku Economics, finance, business & management Business & management Sales & marketing

• Pełny tytuł: Scientific Advertising
• Autor: Claude C. Hopkins
• Język: Angielski
• Oprawa: Twarda
• Liczba stron: 92
• EAN: 9781616403935
• ISBN: 9781616403935
• ID: 08807028
• Wydawca: Cosimo Classics
• Waga: 256 g
• Wymiary: 172 × 224 × 12 mm
• Data wydania: 01. September 2010

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