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Opis

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere; Focus Groups Don'ts; The More You Say, the Less People Hear; Seeing the Forest Around the Falling Trees

Szczegóły książki

Kategoria Książki po angielsku Economics, finance, business & management Business & management Business strategy

• Pełny tytuł: Selling The Invisible
• Autor: Harry Beckwith
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 256
• EAN: 9780446672313
• ISBN: 0446672319
• ID: 04459201
• Wydawca: Little, Brown Book Group
• Waga: 194 g
• Wymiary: 190 × 126 × 18 mm
• Data wydania: 20. March 2012

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