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Więcej informacji o Smart Services: Competitive Information Strategies, Solutions, and Success Stories for Service Businesses

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Opis

Focusing specifically on the competitive information needs of service-oriented firms, this book illuminates the many forms of competition in service businesses, identifies the most effective information resources for competitive intelligence, and provides a practical framework for identifying and studying competitors in order to gain competitive advantage. Explained are unique challenges and techniques for tackling traditional competitors, uncovering hidden and left-field competition, discovering and tracking competitor strategies, looking for financial intelligence, and looking for intelligence about people.

Szczegóły książki

• Pełny tytuł: Smart Services: Competitive Information Strategies, Solutions, and Success Stories for Service Businesses
• Autor: Deborah C. Sawyer
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 256
• EAN: 9780910965569
• ISBN: 0910965560
• ID: 11578892
• Wydawca: CYBERAGE BOOKS
• Waga: 349 g
• Wymiary: 228 × 154 × 14 mm
• Data wydania: April 2002

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