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Opis

Conducting research is like being a detective. Both are trying to find something out. Both are asking and answering questions. Both are trying to put together a puzzle to come up with a solution. The new 2nd edition of Straight Talk about Communication Research Methods unlocks the mystery of communication research by presenting the reader the foundations of research methods, the choices scholars make, and the methodological decisions driving communication scholarship. Featuring a student friendly writing style, Straight Talk about Communication Research Methods is built on adult learning theory - information is given in small chunks that build upon each other, repeating then expanding knowledge. Now available in eBook and print formats, Straight Talk about Communication Research Methods: Includes updated qualitative and quantitative articles; the newest editions of APA, Chicago, and MLA style; and now includes examples of research in business settings. Encourages readers to see how theories (and other research questions) begin as a curiosity-an "I wonder if ..."-and how these musings and wonderings turn into full-blown research, then into facts, knowledge, and theories. Is a seamlessly integrated enhanced learning package providing both students and instructors access to online content, interactive exercises and more.

Szczegóły książki

Kategoria Książki po angielsku Economics, finance, business & management Finance & accounting Accounting

• Pełny tytuł: Straight Talk About Communication Research Methods
• Autor: Christine S. Davis, Heather L Powell, Kenneth L Lachlan
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 250
• EAN: 9781465248145
• ID: 09293778
• Wydawca: Kendall/Hunt Publishing Co ,U.S.
• Data wydania: 11. July 2014

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