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Opis

Strategic alliances are becoming increasingly important as a long--term response to the move towards globalization of businesses, and to their need to learn and adapt quickly, gain access to new markets, and diffuse new technologies. In this comprehensive informative and practical text the authors delvop: * An analysis of over 30 alliances in the US, Japan and Europe. * A blueprint for successfully forming and implementing an alliance. * Practical case histories of nine successful and unsuccessful alliances which highlight benefits and drawbacks. Highly successful in hardback, this book is now available in paperback for undergraduate and MBA students of corporate strategy and international business.

Szczegóły książki

Kategoria Książki po angielsku Economics, finance, business & management Business & management Ownership & organization of enterprises

• Pełny tytuł: Strategic Alliances: Formation, Implementation, and Evolution
• Autor: Peter Lorange, Johan Roos
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 304
• EAN: 9781557864970
• ISBN: 1557864977
• ID: 05081186
• Wydawca: Basil Blackwell Inc, US
• Waga: 452 g
• Wymiary: 228 × 153 × 24 mm
• Data wydania: 09. September 1993

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