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Więcej informacji o decision-making process of meetings, congresses, conventions and incentives organizers

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Opis

The ETC/UNWTO study on The Decision-making Process of Meetings, Congresses, Conventions and Incentives Organizers aims at providing a better understanding of the Meetings Industry and the way meeting and event organizers make decisions. Aimed at DMOs, NTOs and NTAs, the study offers wide-ranging overview of the MCCI segments, as well as a comprehensive analysis of planners' needs and expectations with respect to destination and venues choice. It also includes several best-practice examples of national convention bureaux in Europe, North America, South America and Asia.

Szczegóły książki

Kategoria Książki po angielsku Economics, finance, business & management Industry & industrial studies Service industries

• Pełny tytuł: decision-making process of meetings, congresses, conventions and incentives organizers
• Autor: World Tourism Organization, European Travel Commission, UNWTO and ETC
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 234
• EAN: 9789284416851
• ISBN: 928441685X
• ID: 13802995
• Wydawca: World Tourism Organization
• Waga: 572 g
• Wymiary: 300 × 210 × 12 mm
• Data wydania: 30. December 2015

Ulubione w innej kategorii

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