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Opis

Write great search-optimized, customer-optimized web copy! (No experience? No problem!) Need to put together a website? Or post to your company's Facebook page? Or write a great Google AdWords ad? You know it's important. Your image is at stake. Maybe a lot ofmoney, too. But you're not a professional web copywriter. Where do you start? Right here. Million-selling author Michael Miller will teach you, show you, guide you-even if you've never done it before! Think you can't write? Hate to write? Forget school: Here are all the professional-quality online copywriting tips and tricks you need right now. Miller will help you find your voice, organize your message, use links, get great search results, and a whole lot more. Best of all, you'll learn how to grab hold of people in seconds-because that's all the time you've got! * The perfect web copywriting guide for every entrepreneur, small businessperson, blogger, and website owner * Keep it short, keep it simple! * Think like your readers, fire them up, and get them to act! * Write text that search engines and humans will both love * Be absolutely clear! Squeeze all the confusion out of your content * Make sure you know just enough grammar and punctuation * Combine text and visuals to make them both work better * Choose the right delivery formats * Integrate your copy into an existing web page design * Work well with web designers and developers Detailed, expert guidance for writing: * Web pages * Online articles * Blog posts * Social media updates * Web ads * Email promos & newsletters * Online press releases * Online help & FAQs * Smartphone & tablet content * Web interfaces Michael Miller has written 100+ non-fiction books, including The Ultimate Web Marketing Guide; B2B Digital Marketing; Using Google(r) AdWords and AdSense; Using Google(r) Search; The Complete Idiot's Guide to Search Engine Optimization; Sams Teach Yourself Google Analytics in 10 Minutes; and Facebook for Grown-Ups. Miller's books have sold more than one million copies worldwide. He has earned a reputation for clearly explaining technical subjects to non-technical readers, and offering exceptionally useful real-world advice on complex topics.

Szczegóły książki

Kategoria Książki po angielsku Economics, finance, business & management Business & management Sales & marketing

• Pełny tytuł: Web Words That Work
• Autor: Michael Miller
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 304
• EAN: 9780789750594
• ISBN: 0789750597
• ID: 01243821
• Wydawca: Pearson Education
• Waga: 394 g
• Wymiary: 227 × 154 × 16 mm
• Data wydania: 29. December 2012

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