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Opis

Based on fifteen years' experience teaching e-Business modules, Feng Li takes the reader through the vast range of topics and issues surrounding e-business. This much-needed new text gives business and technology students the integrated framework they need to interpret conflicting and rapidly changing business phenomena. * A coherent introduction to e-business. * Features case studies of the transformation of various industries, including banking, the music industry, e-tailing, the telecoms industry, and e-public services. * Discusses emerging issues such as privacy, security, identity and presence in the cyber world, Internet marketing, legal, regulatory, social and political issues. * Supported by online lecturer and student resources, available soon.

Szczegóły książki

Kategoria Książki po angielsku Economics, finance, business & management Business & management E-commerce: business aspects

• Pełny tytuł: What is e-business? - How the Internet Transforms Organizations
• Autor: Feng Li
• Język: Angielski
• Oprawa: Twarda
• Liczba stron: 264
• EAN: 9781405125574
• ISBN: 1405125578
• ID: 04954732
• Wydawca: John Wiley and Sons Ltd
• Waga: 630 g
• Wymiary: 248 × 179 × 22 mm
• Data wydania: 21. August 2006

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