Code: 01016511
Advertising Concept Book
by Pete Barry
Inclding chapters on interactive advertising and integrated advertising, this edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the ... more
- Language:
English - Binding: Hardback
- Number of pages: 320
Publisher: Thames & Hudson Ltd, 2016
- More about this
115.92 zł
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Book synopsis
Inclding chapters on interactive advertising and integrated advertising, this edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media.
Book details
Book category Books in English Economics, finance, business & management Business & management Sales & marketing
115.92 zł
- Full title: Advertising Concept Book
- Author: Pete Barry
- Language: English
- Binding: Hardback
- Number of pages: 320
- EAN: 9780500518984
- ISBN: 9780500518984
- ID: 01016511
- Publisher: Thames & Hudson Ltd
- Weight: 1360 g
- Dimensions: 210 × 248 × 38 mm
- Date of publishing: 01. August 2016
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