Code: 02231303
Crossing the Chasm, 3rd Edition
by Geoffrey A. Moore
The best-selling marketing guide is back with new chapters, new examples, and new strategies to help groundbreaking high-tech entrepreneurs reach the mainstream audience.
- Language:
English - Binding: Paperback
- Number of pages: 288
Publisher: HarperCollins, 2014
- More about this
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Book synopsis
The best-selling marketing guide is back with new chapters, new examples, and new strategies to help groundbreaking high-tech entrepreneurs reach the mainstream audience.
Book details
129.80 zł
- Full title: Crossing the Chasm, 3rd Edition
- Subtitle: Marketing and Selling Disruptive Products to Mainstream Customers
- Author: Geoffrey A. Moore
- Language: English
- Binding: Paperback
- Number of pages: 288
- EAN: 9780062292988
- ISBN: 0062292986
- ID: 02231303
- Publisher: HarperCollins
- Weight: 222 g
- Dimensions: 137 × 204 × 19 mm
- Date of publishing: 28. January 2014
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