Code: 04453487
Fashion Brands
by Mark Tungate
Once a luxury that only the elite could afford, fashion is now accessible to all. High street brands such as Zara, Topshop and H&M have put fashion within the reach of anyone, whilst massive media attention has turned designers su ... more
- Language:
English - Binding: Paperback
- Number of pages: 240
Publisher: Kogan Page Ltd, 2012
- More about this
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Book synopsis
Once a luxury that only the elite could afford, fashion is now accessible to all. High street brands such as Zara, Topshop and H&M have put fashion within the reach of anyone, whilst massive media attention has turned designers such as Tom Ford, Alexander McQueen and Stella McCartney into brands in their own right. This updated new edition of the international best-seller "Fashion Brands" explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire. Full of first hand interviews with key players, it analyses every aspect of fashion from a marketing perspective. With its finger firmly on the fashion pulse, it also looks at the impact of blogging and the rise of celebrity-endorsed products and fashion ranges.
Book details
Book category Books in English Economics, finance, business & management Industry & industrial studies Service industries
200.57 zł
- Full title: Fashion Brands
- Author: Mark Tungate
- Language: English
- Binding: Paperback
- Number of pages: 240
- EAN: 9780749464462
- ISBN: 0749464461
- ID: 04453487
- Publisher: Kogan Page Ltd
- Weight: 382 g
- Dimensions: 232 × 158 × 13 mm
- Date of publishing: 03. October 2012
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