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Book synopsis

Getting Real details the business, design, programming, and marketing principles of 37signals. The book is packed with keep-it-simple insights, contrarian points of view, and unconventional approaches to software design. This is not a technical book or a design tutorial, it's a book of ideas. Anyone working on a web app - including entrepreneurs, designers, programmers, executives, or marketers - will find value and inspiration in this book. 37signals used the Getting Real process to launch five successful web-based applications (Basecamp, Campfire, Backpack, Writeboard, Ta-da List), and Ruby on Rails, an open-source web application framework, in just two years with no outside funding, no debt, and only 7 people (distributed across 7 time zones). Over 500,000 people around the world use these applications to get things done. Now you can find out how they did it and how you can do it too. It's not as hard as you think if you Get Real.

Book details

Book category Books in English Computing & information technology Graphical & digital media applications Web graphics & design

• Full title: Getting Real: The Smarter, Faster, Easier Way to Build a Successful Web Application
• Author: Jason Fried
• Language: English
• Binding: Paperback
• Number of pages: 194
• EAN: 9780578012810
• ISBN: 0578012812
• ID: 04105466
• Publisher: 37signals
• Weight: 310 g
• Dimensions: 227 × 152 × 13 mm
• Date of publishing: 18. November 2009

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