Code: 04145597
Over the years there has been a considerable interest in the cultural aspects of tourism such as the impacts of culture on tourism planning, development, management, and marketing. This title gives a coverage of cross-cultural iss ... more
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Over the years there has been a considerable interest in the cultural aspects of tourism such as the impacts of culture on tourism planning, development, management, and marketing. This title gives a coverage of cross-cultural issues and behavior in tourism. It illustrates how international cultural differences influence travel decision-making.
Book category Books in English Economics, finance, business & management Industry & industrial studies Service industries
384.32 zł
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