Marketing and Public Relations Practices in College Libraries / Libristo.pl
Marketing and Public Relations Practices in College Libraries

Code: 06352323

Marketing and Public Relations Practices in College Libraries

by Anita Rothwell Lindsay

Presents results of a survey of over 175 college libraries along with sample documents of their marketing activities. A variety of activities related to marketing and public relations are represented, such as annual reports, fundr ... more

237.62 zł

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Book synopsis

Presents results of a survey of over 175 college libraries along with sample documents of their marketing activities. A variety of activities related to marketing and public relations are represented, such as annual reports, fundraising, marketing campaigns, mission statements, position descriptions, and planning documents for exhibits, public relations, promotions, and marketing.

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Book category Books in English Economics, finance, business & management Business & management Sales & marketing

237.62 zł

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