Code: 04195783
Mastering Fashion Marketing
by T Jackson
This is the first book that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from ... more
- Language:
English - Binding: Paperback
- Number of pages: 240
Publisher: Bloomsbury Publishing, 2008
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193.82 zł
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Book synopsis
This is the first book that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organisations, providing unique insights into the reality of fashion marketing. Appropriate for undergraduate and postgraduate fashion, retailing and business degrees, it is also a valuable read for practitioners seeking knowledge and understanding of fashion marketing.
Book details
Book category Books in English Economics, finance, business & management Industry & industrial studies Service industries
193.82 zł
- Full title: Mastering Fashion Marketing
- Author: T Jackson
- Language: English
- Binding: Paperback
- Number of pages: 240
- EAN: 9781403919021
- ISBN: 140391902X
- ID: 04195783
- Publisher: Bloomsbury Publishing
- Weight: 624 g
- Dimensions: 228 × 151 × 22 mm
- Date of publishing: 22. December 2008
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