Code: 20295390
Testing Business Ideas - A Field Guide for Rapid Experimentation
by David Bland
A practical guide to effective business model testing 7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder's global bestseller Busin ... more
- Language:
English - Binding: Paperback
- Number of pages: 368
Publisher: John Wiley & Sons Inc, 2019
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145.21 zł
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Book synopsis
A practical guide to effective business model testing 7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder's global bestseller Busin
Book details
Book category Books in English Economics, finance, business & management Business & management
145.21 zł
- Full title: Testing Business Ideas - A Field Guide for Rapid Experimentation
- Author: David Bland
- Language: English
- Binding: Paperback
- Number of pages: 368
- EAN: 9781119551447
- ISBN: 9781119551447
- ID: 20295390
- Publisher: John Wiley & Sons Inc
- Weight: 986 g
- Dimensions: 243 × 187 × 18 mm
- Date of publishing: 12. November 2019
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