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Opis

100 Ways to Create a Great Ad is an accessible introduction to creative advertising techniques. Featuring 100 spreads detailing concepts such as the 'Reveal' and the 'Mash-Up', it presents the key methods of devising print, television, radio, direct and online ideas. The process of creating an ad can be divided into three steps: planning, concept creation and crafting. This book provides a straightforward guide to concept creation, including methods that are applicable across media, and it offers wide-ranging examples from international campaigns. Aimed at agency creatives, planners and account handlers, as well as graphic designers, marketing professionals and students, 100 Ways to Create a Great Ad has wide-ranging appeal.

Szczegóły książki

Kategoria Książki po angielsku Economics, finance, business & management Business & management Sales & marketing

• Pełny tytuł: 100 Ways to Create a Great Ad
• Autor: Tim Collins
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 208
• EAN: 9781780671680
• ISBN: 1780671687
• ID: 02609008
• Wydawca: LAURENCE KING PUBLISHERS
• Waga: 381 g
• Wymiary: 210 × 150 × 22 mm
• Data wydania: 04. August 2014

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