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Opis

Bringing together some of the world s leading thinkers, academics and professionals to provide practitioners, students and academicians with comprehensive insights into implementing effective service innovation. This book presents service innovation as a complex concept that exists and occurs at a systemic level, and across various service verticals health, education, tourism, hospitality, telecommunications, retail. Addressing contemporary issues in service innovation it encompass both conceptual and applied contributions.§§Featuring a select number of case studies across several growth service industries, this book also includes examples of failed service innovation attempts in order to demonstrate a balanced view of the subject and to make clear the pitfalls to be avoided.§§Culminating in a suggested step-by-step guide to enable service organization s managers to understand and implement the concepts of service innovation and manage its evolutionary processes effectively, this book will prove a valuable resource to a wide-reaching audience including researchers, practitioners, managers, and students who aspire to create a deeper scientific foundation for service design and engineering, service experience and marketing, and service management and innovation.§

Szczegóły książki

Kategoria Książki po angielsku Economics, finance, business & management Economics Economics of industrial organisation

• Pełny tytuł: Handbook of Service Innovation
• Autor: Renu Agarwal, Willem Selen
• Język: Angielski
• Oprawa: Twarda
• Liczba stron: 842
• EAN: 9781447165897
• ISBN: 1447165896
• ID: 05147232
• Wydawca: Springer London Ltd
• Waga: 1466 g
• Wymiary: 246 × 169 × 51 mm
• Data wydania: 09. April 2015

Ulubione w innej kategorii

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