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Więcej informacji o Brand IDEA: Managing Nonprofit Brands with Int egrity, Democracy, and Affinity

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Opis

Offering a new framework for nonprofit brand management, this book presents the Brand IDEA (Integrity, Democracy, and Affinity). The framework eschews traditional, outdated brand tenets of control and competition largely adopted from the private sector, in favor of a strategic approach centered on the mission and based on a participatory process, shared values, and the development of key partnerships. The results are nonprofit brands that create organizational cohesion and generate trust in order to build capacity and drive social impact. The book explores in detail how nonprofit organizations worldwide are developing and implementing new ways of thinking about and managing their organizational brands.

Szczegóły książki

Kategoria Książki po angielsku Economics, finance, business & management Business & management Ownership & organization of enterprises

• Pełny tytuł: Brand IDEA: Managing Nonprofit Brands with Int egrity, Democracy, and Affinity
• Autor: Nathalie Laidler Kylande
• Język: Angielski
• Oprawa: Twarda
• Liczba stron: 240
• EAN: 9781118555835
• ISBN: 111855583X
• ID: 01994900
• Wydawca: John Wiley & Sons Inc
• Waga: 464 g
• Wymiary: 235 × 163 × 21 mm
• Data wydania: 21. January 2014

Ulubione w innej kategorii

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