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Opis

Each year, North Americans spend as much money fixing up their homes as they do buying new ones. This obsession with improving our dwellings has given rise to a multibillion-dollar industry that includes countless books, consumer magazines, a cable television network, and thousands of home improvement stores. "Building a Market" charts the rise of the home improvement industry in the United States and Canada from the end of World War I into the late 1950s. Drawing on the insights of business, social, and urban historians, and making use of a wide range of documentary sources, Richard Harris shows how the middle-class preference for home ownership first emerged in the 1920s - and how manufacturers, retailers, and the federal government combined to establish the massive home improvement market and a pervasive culture of Do-It-Yourself. Deeply insightful, "Building a Market" is the carefully crafted history of the emergence and evolution of a home improvement revolution that changed not just American culture but the American landscape as well.

Szczegóły książki

Kategoria Książki po angielsku Humanities History Regional & national history

• Pełny tytuł: Building a Market
• Podtytuł: The Rise of the Home Improvement Industry, 1914-1960
• Autor: Richard Harris
• Język: Angielski
• Oprawa: Twarda
• Liczba stron: 472
• EAN: 9780226317663
• ISBN: 0226317668
• ID: 04545644
• Wydawca: The University of Chicago Press
• Waga: 780 g
• Wymiary: 241 × 164 × 45 mm
• Data wydania: 09. October 2012

Ulubione w innej kategorii

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