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Opis

Category Management is a technique used to understand markets, analyse spend and make purchasing decisions which save money. Using case studies and practical examples, Jonathan O'Brien provides a step by step guide to its implementation and use, which companies can readily apply in line with their overall business strategy. The third edition is rigorously updated. Jonathan O'Brien shows how his strategic approach needs to work together with other approaches such as Supplier Relationship Management in order to be effective. He has added important sections on governance, included more supplier and supply chain tools and introduced a pragmatic route through for smaller businesses or those who need step by step advice. This practical toolkit will allow readers to analyse complex sourcing situations quickly and clearly and develop innovative and creative proposals for sourcing.

Szczegóły książki

Kategoria Książki po angielsku Economics, finance, business & management Business & management Management & management techniques

• Pełny tytuł: Category Management in Purchasing
• Podtytuł: A Strategic Approach to Maximize Business Profitability
• Autor: Jonathan O'Brien
• Język: Angielski
• Oprawa: Twarda
• Liczba stron: 320
• EAN: 9780749472306
• ISBN: 0749472308
• ID: 06313439
• Wydawca: Kogan Page
• Waga: 732 g
• Wymiary: 234 × 156 × 32 mm
• Data wydania: 03. March 2015

Ulubione w innej kategorii

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