Zobacz książki o podobnej tematyce

Więcej informacji o Consumer Psychology of Tourism, Hospitality and Leisure

• Dane szczegółowe
• Opis
• Ulubione w innej kategorii

Za ten zakup dostaniesz 729 punkty

Opis

Knowledge of consumer psychology and consumer behaviour in relation to tourism is valuable in determining the success of tourism and hospitality ventures. The book is an edited collection of papers from the 3rd Symposium on Consumer Psychology of Tourism, Hospitality and Leisure, held in Melbourne, Australia in January 2003. Themes covered by the papers include attitudes, emotions and information processing; motivation and learning; consumption systems; decision and choice; experience and satisfaction; market segmentation; attraction and loyalty; and image and interpretation.

Szczegóły książki

Kategoria Książki po angielsku Society & social sciences Society & culture: general Social issues & processes

• Pełny tytuł: Consumer Psychology of Tourism, Hospitality and Leisure
• Autor: G I Crouch
• Język: Angielski
• Oprawa: Twarda
• Liczba stron: 368
• EAN: 9780851997490
• ISBN: 085199749X
• ID: 01291689
• Wydawca: CABI Publishing
• Waga: 953 g
• Wymiary: 244 × 172 × 24 mm
• Data wydania: 21. January 2004

Ulubione w innej kategorii

---

---

---