The best-selling marketing guide is back with new chapters, new examples, and new strategies to help groundbreaking high-tech entrepreneurs reach the mainstream audience.
The best-selling marketing guide is back with new chapters, new examples, and new strategies to help groundbreaking high-tech entrepreneurs reach the mainstream audience.
Szczegóły książki
100.61 zł
Pełny tytuł: Crossing the Chasm, 3rd Edition
Podtytuł: Marketing and Selling Disruptive Products to Mainstream Customers