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Opis

Design terms are often used inconsistently - or just as bad, interchangeably. This leads to confusion for designers as well as clients. New in paperback, Brand Identity Essentials lays a foundation for brand building, defining the tools and building blocks, and illustrating the construction of strong brands through examples of world-class design. It is a one-stop reference for connecting visual design elements for logos to branding concepts, and demonstrates core identity design principles through clear organization and a variety of sources and examples. Through a cohesive structure that explores broader concepts in relation to graphic identities, identity programs, and brand identities, Brand Identity Essentials links formal design concerns with business issues. Design students and seasoned brand managers alike will appreciate the pragmatic relevance of its content and be inspired by the representative body of work collected and presented throughout the book.

Szczegóły książki

Kategoria Książki po angielsku The arts Industrial / commercial art & design Graphic design

• Pełny tytuł: Essential Elements for Brand Identity
• Autor: Kevin Budelmann
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 208
• EAN: 9781592537938
• ISBN: 1592537936
• ID: 01257773
• Wydawca: Rockport Publishers Inc.
• Waga: 786 g
• Wymiary: 253 × 218 × 13 mm
• Data wydania: 15. March 2012

Ulubione w innej kategorii

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