Zobacz książki o podobnej tematyce

Więcej informacji o Fashion Branding Unraveled

• Dane szczegółowe
• Opis
• Ulubione w innej kategorii

Za ten zakup dostaniesz 180 punkty

Opis

Fashion Branding Unraveled introduces and explains the concept of brand and the process of brand development. The book clarifies misconceptions, introduces new concepts, and proposes a step-by-step roadmap for developing an effective brand, all within the context of the fashion industry. Using an easy-to-understand approach, relevant examples, and case studies, it applies the theories and concepts covered, such as "mass customization" and "M-branding," to a variety of industry segments, from luxury brands to private labels. The book includes an examination of the latest technologies, their applications, and-most important-their effects on the future of branding.

Szczegóły książki

Kategoria Książki po angielsku The arts Industrial / commercial art & design Fashion & textiles: design

• Pełny tytuł: Fashion Branding Unraveled
• Autor: Kaled Hameide
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 304
• EAN: 9781563678745
• ISBN: 1563678748
• ID: 04369218
• Wydawca: Bloomsbury Publishing
• Waga: 576 g
• Wymiary: 187 × 235 × 19 mm
• Data wydania: 15. April 2011

Ulubione w innej kategorii

---

---

---