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Opis

Effective communications with consumers are especially necessary for success in a business as ephemeral and competitive as fashion. This textbook for students of fashion design, fashion marketing, and communications sets out all that they need to successfully participate in the increasing number of courses with marketing communications as a component. Taking an international approach that reflects the global fashion market, this invaluable resource features many real-world case studies for practical, hands-on learning.

Szczegóły książki

Kategoria Książki po angielsku The arts Industrial / commercial art & design Fashion & textiles: design

• Pełny tytuł: Fashion Marketing Communications
• Autor: Gaynor Lea-Greenwood
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 216
• EAN: 9781405150606
• ISBN: 1405150602
• ID: 04437550
• Wydawca: John Wiley and Sons Ltd
• Waga: 388 g
• Wymiary: 245 × 173 × 11 mm
• Data wydania: 14. December 2012

Ulubione w innej kategorii

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