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Opis

A roadmap from here to there when you don't know where there is. Creativity isn't simply important to the manager of the future; it's essential. Innovation, differentiation and "out of the box" thinking are the ultimate sources of commercial advantage in our age of ultra-competitiveness. And like every other essential business skill, creativity can be developed. Imagination Engineering offers a proven and highly successful formula for developing your business creativity skills. Putting problem solving and idea generating techniques into a convenient and easy to remember framework. This highly practical and enjoyable guide covers all the stages of the creative process from identifying a problem to implementing a solution.

Szczegóły książki

Kategoria Książki po angielsku Economics, finance, business & management Business & management Management & management techniques

• Pełny tytuł: Imagination Engineering 2e
• Podtytuł: a toolkit for business creativity
• Autor: Paul Birch
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 224
• EAN: 9780273649298
• ISBN: 0273649299
• ID: 04047923
• Wydawca: PEARSON Education Limited
• Waga: 408 g
• Wymiary: 243 × 174 × 14 mm
• Data wydania: 15. December 1999

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