Kod: 04565131
International business is a wide-ranging subject which incorporates theories, concepts and practices from a large number of academic fields. Accordingly this book collects together into a single volume all the relevant essential t ... więcej
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International business is a wide-ranging subject which incorporates theories, concepts and practices from a large number of academic fields. Accordingly this book collects together into a single volume all the relevant essential topics, presenting them in a clear, concise and informative way. The second edition is enhanced with material on national images and their impact on customer behaviour, internationalisation and the Upsalla model, relocation decisions, international relationship marketing, networking, environmental policies of multinationals, SMEs and international business, regional corporate strategies, the Far East situation and EU enlargement .
Kategoria Książki po angielsku Economics, finance, business & management Business & management International business
Od roku 2008 obsłużyliśmy wielu miłośników książek, ale dla nas każdy był tym wyjątkowym.
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