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Opis

Excerpt from My Life in Advertising That fact will be emphasized again and again in this book. I stress it here in tribute to the source of my prudence. Safety first has been my guiding star. A Scatch mother is the greatest asset a boy can have who desires a career in advertising. Then economy and caution are instinctive with him. They are fundamwtals. Success, save by accident, is impossible without them. But the lack of these qualities may be partially corrected by studious cultivation. Most business wrecks which I have encountered are due to over-reaching. To reckless speculation on a hidden chance. To that haste which laughs at conservatism. To racing ahead on unblazed trails, in fear that some rival may go farther or get higher. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.

Szczegóły książki

Kategoria Książki po angielsku Economics, finance, business & management Business & management Sales & marketing

• Pełny tytuł: My Life in Advertising (Classic Reprint)
• Autor: Claude C. Hopkins
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 230
• EAN: 9781333140939
• ISBN: 1333140932
• ID: 13740709
• Wydawca: Forgotten Books
• Waga: 315 g
• Wymiary: 229 × 152 × 12 mm
• Data wydania: 31. July 2016

Ulubione w innej kategorii

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