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Opis

Organic Wine describes the major promotional, marketing, and business challenges facing "organics" through an exhaustive examination of the European and American markets.Author Beatrice Cointreau identifies a multitude of regulatory, commercial, and practical paradoxes bedevilling producers' ability to craft a complete and coherent consumer message, from labelling and advertising to public relations. Building on detailed case studies, she presents an analysis of global production and market trends and provides clear insights on how to position one's product within that paradoxical environment to the best effect.This book is a one-of-a-kind look at the topic of global organic wine markets and how winemakers can better position themselves within this growing market.

Szczegóły książki

Kategoria Książki po angielsku Lifestyle, sport & leisure Cookery / food & drink etc Beverages

• Pełny tytuł: Organic Wine
• Autor: Beatrice Cointreau
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 200
• EAN: 9781935879633
• ISBN: 1935879634
• ID: 09200111
• Wydawca: Wine Appreciation Guild
• Waga: 248 g
• Wymiary: 155 × 229 × 15 mm
• Data wydania: 11. February 2016

Ulubione w innej kategorii

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